Ashanna Molokwu

Résumé

Ashanna Molokwu
Portfolio: ashannamolokwu.com · Email: ashanna654@gmail.com · LinkedIn: linkedin.com/in/ashannamolokwu
Los Angeles, CA

SENIOR COPYWRITER / BRAND WRITER

Senior writer with 9 years of agency and in-house experience shaping culturally relevant, insight-driven narratives across digital, social, experiential, and integrated campaigns. Skilled at translating complex ideas into clear, compelling storytelling—from global consumer brands to emerging space technology. Driven by a passion for building brands through voice, concept, and story.

CORE SKILLS

360 Campaign Development · Brand Voice & Messaging · Social & Digital Content
UX Writing · Scriptwriting · Experiential Campaigns · B2B & D2C
Editorial & Press Writing · Concept Development · Figma · Google Workspace

EXPERIENCE

SENIOR WRITER
Vast · October 2024 – Present

Lead brand and narrative development across digital, social, and editorial channels for a next-generation aerospace company building the world’s first commercial space station.

  • Define and evolve brand storytelling for Haven-1, Haven-2, and Vast’s long-term vision for human life in space

  • Write press releases and announcements for major partnerships, including launch collaboration with SpaceX and global research initiatives

  • Translate complex aerospace concepts into accessible, engaging narratives for both industry and public audiences

  • Develop abstracts and thought leadership content for major industry events, including IAF 2025 and IAC

  • Own and execute social voice across LinkedIn, Instagram, and X, supporting brand consistency across product updates, partnerships, and milestones

  • Author editorial content for Vast’s website, covering payload partnerships, international agreements, and testing milestones

  • Write and refine core website copy across key pages, including Homepage, Haven-1, Haven-2, Roadmap, and Haven-1 Lab

FREELANCE COPYWRITER
August 2022 – October 2024

Delivered brand, product, and campaign copy across tech, lifestyle, and global consumer brands.

Clients: Nike Campus, Jordan, TikTok, Oura Ring, Sandals Resorts

  • Nike Campus (Hovercraft LLC): Named conference rooms for the Jerry Rice Building at Nike HQ; wrote commemorative environmental copy highlighting career milestones

  • Jordan (Hovercraft LLC): Wrote Nike Membership email and in-app copy supporting All-Star Weekend 2023 sweepstakes and experiences

  • TikTok (Channel Agency): Scripted educational tutorials for Effect House, simplifying complex product functionality for creators

  • Oura Ring: Led web and product storytelling across key pages, including Homepage, Product Overview, and About Us; developed Women’s Reproductive Health landing page; contributed to social content; reinforced “Human First” tone of voice

  • Sandals Resorts (Beekman Social): Created social-first copy across Instagram, X, TikTok, and LinkedIn; wrote executive voice content for CEO Adam Stewart

GO-TO-BUSINESS MARKETING COPYWRITER
Snap Inc. · October 2021 – August 2022

Developed B2B marketing and educational content positioning Snap AR as a transformative tool for brands and advertisers.

  • Wrote long-form Adweek content articulating the business impact of AR

  • Developed curriculum-based copy for Snap Focus, enabling marketers to adopt AR within their strategies

  • Contributed to Snap Partner Summit 2022, writing social, headlines, and product launch messaging (including AR “Dress Up”)

  • Produced global-facing content for Cannes Lions, including AR Lens descriptions and social storytelling

  • Partnered with design to concept and execute campaign messaging for Snap College Communities

COPYWRITER
Battery Agency · March 2020 – October 2021

Concepted and executed integrated campaigns across entertainment, sports, and financial brands.

  • Wrote CRM, social, and email campaigns for LA Clippers, maintaining established brand voice

  • Co-wrote scripts for Crash Bandicoot 4: It’s About Time, including a campaign featuring Quavo

  • Developed concepts and scripts for Royal Bank of Canada, including student-focused campaigns

  • Supported Sundance Film Festival 2021 with social-first campaign executions

  • Contributed to the launch of Angel City FC, including naming and scriptwriting for the debut film

COPYWRITER
TBWA\Chiat\Day LA · June 2019 – December 2019

  • Created social and digital content for brands including Supercuts and Esri

  • Developed website and educational messaging explaining Esri’s technology and real-world impact

  • Concepted early-stage ideas for Disney+ launch campaign

  • Contributed to social campaigns for the 2020 Grammy nominations

COPYWRITER
Allen Hall Advertising · June 2017 – June 2019

  • Built integrated 360 campaign for Columbia Sportswear x University of Oregon Women’s Basketball

  • Developed experiential, digital, and social campaigns for Cottage Grove community initiatives

  • Created sustainability-focused campaign for University of Oregon (ERB Memorial Union)

EDUCATION

University of Oregon
Bachelor of Arts, Advertising · 2019

AWARDS

The Webby Awards (2023)
Oura Ring — Best App for Health & Fitness
Contributed copy featured on award-winning product experience